Google搜索排名关键因素列表
Google更新了PageRank,终于换域名后一度为0的E-space恢复成了4。
Skype讨论组里有人问PR有什么用,且听枫吟说主要能决定相同关键词下的网页在Google搜索中的排名次序。为此我搜索了一下,找到了SEOmoz上关于Google Search Engine Ranking FactorsV2版本(发布于2007年4月2日),也就是决定Google搜索排名的关键因素说明,同时对每个关键因素做了相应解释和权值统计,并且还有众多专业人士做了评论和建议等等,如果你关注SEO,那么这篇文章绝对值得你细读。
同时还找到了一个按关键因素顺序排名的列表:Ranking Factors Simplified Quick Reference,更加直观,方便,特此摘抄(由于里面英文很简单,就不做翻译了),其中第一行的分类解释如下:
类型:Keyword = 关键字,Page = 网页,Site = 网站(域名),In-Link = 友情链接,Negative = 负面因素
重要程度:High = 3-4+,Medium = 2-3,Low = 1-2
认同度:Yes = 高认同度,Somewhat = 平均认同,No = 高争议
| # | 类型 | 关键因素 | 重要程度 | 认同度 |
| 1 | Keyword | Keyword Use in Title Tag | High | Yes |
| 2 | Site | Global Link Popularity of Site | High | Yes |
| 3 | In-Link | Anchor Text of Inbound Link | High | Yes |
| 4 | Page | Link Popularity within the Site’s Internal Link Structure | High | Yes |
| 5 | Site | Age of Site | High | Somewhat |
| 6 | Site | Topical Relevance of Inbound Links to Site | High | Somewhat |
| 7 | Site | Link Popularity of Site in Topical Community | High | Somewhat |
| 8 | Negative | Server is Often Inaccessible to Bots | High | No |
| 9 | Keyword | Keyword Use in Body Text | High | Somewhat |
| 10 | In-Link | Global Link Popularity of Linking Site | High | No |
| 11 | Negative | Content Very Similar or Duplicate of Existing Content in the Index | High | Somewhat |
| 12 | Page | Quality/Relevance of Links to External Sites/Pages | High | Somewhat |
| 13 | Site | Rate of New Inbound Links to Site | High | Somewhat |
| 14 | In-Link | Topical Relationship of Linking Page | High | Somewhat |
| 15 | In-Link | Link Popularity of Site in Topical Community | High | Somewhat |
| 16 | Negative | External Links to Low Quality/Spam Sites | High | Somewhat |
| 17 | Keyword | Relationship of Body Text Content to Keywords (Topic Analysis) | High | Somewhat |
| 18 | Keyword | Keyword Use in H1 Tag | High | Somewhat |
| 19 | Page | Age of Document | High | Somewhat |
| 20 | Negative | Duplicate Title/Meta Tags on Many Pages | High | No |
| 21 | Negative | Participation in Link Schemes or Actively Selling Links | High | No |
| 22 | Negative | Overuse of Targeted Keywords (Stuffing/Spamming) | High | Somewhat |
| 23 | Page | Amount of Indexable Text Content | High | Somewhat |
| 24 | Site | Relevance of Site’s Primary Subject Matter to Query | High | No |
| 25 | In-Link | Topical Relationship of Linking Site | High | Somewhat |
| 26 | In-Link | Age of Link | High | Somewhat |
| 27 | In-Link | Text Surrounding the Link | High | Yes |
| 28 | Keyword | Keyword Use in Domain Name | Medium | Somewhat |
| 29 | Page | Quality of the Document Content (as measured algorithmically) | Medium | No |
| 30 | In-Link | Internal Link Popularity of Linking Page within Host Site/Domain | Medium | Somewhat |
| 31 | Keyword | Keyword Use in Page URL | Medium | Somewhat |
| 32 | Keyword | Keyword Use in H2, H3, H(x) Tags | Medium | Somewhat |
| 33 | Page | Organization/Hierarchy of Document Flow (i.e. broad > narrow) | Medium | Somewhat |
| 34 | Negative | Very Slow Server Response Times | Medium | Somewhat |
| 35 | Site | Historical Performance of Site as Measured by Time Spent on Page, Clickthroughs from SERPs, Direct Visits, Bookmarks, etc. | Medium | Somewhat |
| 36 | Site | Manual Authority/Weight Given to Site by Google | Medium | No |
| 37 | Keyword | Keyword Use in Alt Tags and Image Titles | Medium | Yes |
| 38 | Site | TLD Extension of Site (edu, gov, us, ca, com, etc) | Medium | Somewhat |
| 39 | Site | Rate of New Pages Added to Site | Medium | Somewhat |
| 40 | In-Link | Domain Extension of Linking Site (edu, gov, com, ca, co.uk, etc) | Medium | Somewhat |
| 41 | In-Link | PageRank (as measured by the GG Toolbar) of Linking Page | Medium | Somewhat |
| 42 | In-Link | Temporal Link Attributes (when in time the link was created/updated) | Medium | Somewhat |
| 43 | Keyword | Keyword Use in Bold/Strong Tags | Medium | Somewhat |
| 44 | Page | Frequency of Updates to Page | Medium | Somewhat |
| 45 | Negative | Inbound Links from Spam Sites | Medium | Somewhat |
| 46 | Keyword | Keyword Use in Meta Description Tag | Medium | Somewhat |
| 47 | Negative | Low Levels of Visitors to the Site (Measured via Toolbar, Clicks in SERPs, etc.) | Medium | Somewhat |
| 48 | Site | Number of Queries for Site/Domain over Time | Low | Somewhat |
| 49 | Page | Number of Trailing Slashes (/) in URL | Low | Somewhat |
| 50 | Page | Accuracy of Spelling & Grammar | Low | Somewhat |
| 51 | Page | HTML Validation of Document (to W3C Standards) | Low | Yes |
| 52 | Site | Verification of Site with Google Webmaster Central | Low | Yes |
| 53 | Keyword | Keyword Use in Meta Keywords Tag | Low | Yes |
不过国内眼看着是不能用Google.com了,不知道蹂躏之下的.cn是否会采用另一种算法。



除了看不懂的词,都看懂了。
可惜,貌似看不懂的多一些
[Reply]
受不了了…Pagerank从4变成了0…
可能是因为换成Drupal导致很多页面不能被索取 网站关闭20天的结果吧…
[Reply]
1。我的从4变成3
2。不是说drupal的seo很出色么
[Reply]
我怎么记得自己加过你的链接,竟然没了,奇怪。
[Reply]
你拿啥查的啊?我用的google工具条,是4啊!!只是你的/blog为0,呵呵.
[Reply]
我看到也是4
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Google搜索排名关键因素列表…
Published by…
[Reply]
PR 值在不同的 Google Datacenter 居然不一样,我的在一半中是 3, 一半中是 5, 所以就应该是 4?
[Reply]
你的/blog是5.
[Reply]
为啥用不了google.com啦?
PS: 我的还是0
[Reply]
国内将要用不了.com的google了。
[Reply]
哪里有这样的消息, 想看一下
[Reply]
搜索字串“google.com将在中国消失”
[Reply]
对了 今天我的几个网站统统发表不了稍长一点的文章 你的有此问题不?
[Reply]
当然没有这样的怪异需要衡量作者人品的问题。
[Reply]
貌似是不允许写过长的PHP代码,不清楚什么原因
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