Google搜索排名关键因素列表

Google更新了PageRank,终于换域名后一度为0的E-space恢复成了4。

Skype讨论组里有人问PR有什么用,且听枫吟说主要能决定相同关键词下的网页在Google搜索中的排名次序。为此我搜索了一下,找到了SEOmoz上关于Google Search Engine Ranking FactorsV2版本(发布于2007年4月2日),也就是决定Google搜索排名的关键因素说明,同时对每个关键因素做了相应解释和权值统计,并且还有众多专业人士做了评论和建议等等,如果你关注SEO,那么这篇文章绝对值得你细读。

同时还找到了一个按关键因素顺序排名的列表:Ranking Factors Simplified Quick Reference,更加直观,方便,特此摘抄(由于里面英文很简单,就不做翻译了),其中第一行的分类解释如下:

类型:Keyword = 关键字,Page = 网页,Site = 网站(域名),In-Link = 友情链接,Negative = 负面因素
重要程度:High = 3-4+,Medium = 2-3,Low = 1-2
认同度:Yes = 高认同度,Somewhat = 平均认同,No = 高争议

# 类型 关键因素 重要程度 认同度
1 Keyword Keyword Use in Title Tag High Yes
2 Site Global Link Popularity of Site High Yes
3 In-Link Anchor Text of Inbound Link High Yes
4 Page Link Popularity within the Site’s Internal Link Structure High Yes
5 Site Age of Site High Somewhat
6 Site Topical Relevance of Inbound Links to Site High Somewhat
7 Site Link Popularity of Site in Topical Community High Somewhat
8 Negative Server is Often Inaccessible to Bots High No
9 Keyword Keyword Use in Body Text High Somewhat
10 In-Link Global Link Popularity of Linking Site High No
11 Negative Content Very Similar or Duplicate of Existing Content in the Index High Somewhat
12 Page Quality/Relevance of Links to External Sites/Pages High Somewhat
13 Site Rate of New Inbound Links to Site High Somewhat
14 In-Link Topical Relationship of Linking Page High Somewhat
15 In-Link Link Popularity of Site in Topical Community High Somewhat
16 Negative External Links to Low Quality/Spam Sites High Somewhat
17 Keyword Relationship of Body Text Content to Keywords (Topic Analysis) High Somewhat
18 Keyword Keyword Use in H1 Tag High Somewhat
19 Page Age of Document High Somewhat
20 Negative Duplicate Title/Meta Tags on Many Pages High No
21 Negative Participation in Link Schemes or Actively Selling Links High No
22 Negative Overuse of Targeted Keywords (Stuffing/Spamming) High Somewhat
23 Page Amount of Indexable Text Content High Somewhat
24 Site Relevance of Site’s Primary Subject Matter to Query High No
25 In-Link Topical Relationship of Linking Site High Somewhat
26 In-Link Age of Link High Somewhat
27 In-Link Text Surrounding the Link High Yes
28 Keyword Keyword Use in Domain Name Medium Somewhat
29 Page Quality of the Document Content (as measured algorithmically) Medium No
30 In-Link Internal Link Popularity of Linking Page within Host Site/Domain Medium Somewhat
31 Keyword Keyword Use in Page URL Medium Somewhat
32 Keyword Keyword Use in H2, H3, H(x) Tags Medium Somewhat
33 Page Organization/Hierarchy of Document Flow (i.e. broad > narrow) Medium Somewhat
34 Negative Very Slow Server Response Times Medium Somewhat
35 Site Historical Performance of Site as Measured by Time Spent on Page, Clickthroughs from SERPs, Direct Visits, Bookmarks, etc. Medium Somewhat
36 Site Manual Authority/Weight Given to Site by Google Medium No
37 Keyword Keyword Use in Alt Tags and Image Titles Medium Yes
38 Site TLD Extension of Site (edu, gov, us, ca, com, etc) Medium Somewhat
39 Site Rate of New Pages Added to Site Medium Somewhat
40 In-Link Domain Extension of Linking Site (edu, gov, com, ca, co.uk, etc) Medium Somewhat
41 In-Link PageRank (as measured by the GG Toolbar) of Linking Page Medium Somewhat
42 In-Link Temporal Link Attributes (when in time the link was created/updated) Medium Somewhat
43 Keyword Keyword Use in Bold/Strong Tags Medium Somewhat
44 Page Frequency of Updates to Page Medium Somewhat
45 Negative Inbound Links from Spam Sites Medium Somewhat
46 Keyword Keyword Use in Meta Description Tag Medium Somewhat
47 Negative Low Levels of Visitors to the Site (Measured via Toolbar, Clicks in SERPs, etc.) Medium Somewhat
48 Site Number of Queries for Site/Domain over Time Low Somewhat
49 Page Number of Trailing Slashes (/) in URL Low Somewhat
50 Page Accuracy of Spelling & Grammar Low Somewhat
51 Page HTML Validation of Document (to W3C Standards) Low Yes
52 Site Verification of Site with Google Webmaster Central Low Yes
53 Keyword Keyword Use in Meta Keywords Tag Low Yes

不过国内眼看着是不能用Google.com了,不知道蹂躏之下的.cn是否会采用另一种算法。[tags]google, pr[/tags]

  • 2007.04.28 17:44, nings said:

    除了看不懂的词,都看懂了。
    可惜,貌似看不懂的多一些

    [Reply]

  • 2007.04.29 00:10, Mgccl said:

    受不了了…Pagerank从4变成了0…
    可能是因为换成Drupal导致很多页面不能被索取 网站关闭20天的结果吧…

    [Reply]

    • 2007.04.29 06:09, 天方 said:

      1。我的从4变成3
      2。不是说drupal的seo很出色么

      [Reply]

      • 2007.04.29 08:29, hhalloyy said:

        我怎么记得自己加过你的链接,竟然没了,奇怪。

        [Reply]

    • 2007.04.29 08:27, hhalloyy said:

      你拿啥查的啊?我用的google工具条,是4啊!!只是你的/blog为0,呵呵.

      [Reply]

    • 2007.04.30 07:20, evitc said:

      我看到也是4

      [Reply]

  • 2007.04.29 06:43, tafe said:

    Google搜索排名关键因素列表…

    Published by…

    [Reply]

  • 2007.04.29 15:15, Michael said:

    PR 值在不同的 Google Datacenter 居然不一样,我的在一半中是 3, 一半中是 5, 所以就应该是 4?

    [Reply]

  • 2007.04.30 07:17, evitc said:

    为啥用不了google.com啦?

    PS: 我的还是0

    [Reply]

    • 2007.04.30 10:09, hhalloyy said:

      国内将要用不了.com的google了。

      [Reply]

      • 2007.04.30 14:31, evitc said:

        哪里有这样的消息, 想看一下

        [Reply]

        • 2007.04.30 15:24, hhalloyy said:

          搜索字串“google.com将在中国消失”

          [Reply]

  • 2007.04.30 07:17, evitc said:

    对了 今天我的几个网站统统发表不了稍长一点的文章 你的有此问题不?

    [Reply]

    • 2007.04.30 10:10, hhalloyy said:

      当然没有这样的怪异需要衡量作者人品的问题。

      [Reply]

      • 2007.04.30 14:29, evitc said:

        貌似是不允许写过长的PHP代码,不清楚什么原因

        [Reply]




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2007-04-28