此广告中的灯泡底部带有传感器，当有人在下面走过时，便会自动点亮。即通过XXX（广告商）便会得到灵感，或者是得到指示的意思。

很不错的创意。”Should I quit my job and become a professional cage fighter? My wife and family say no, but the shining lightbulb above my head says yes!”。 via: Creative lightbulb ad